Case studies

KU is fortunate to count a number of industry leaders among our community partners. Here are select examples of synergistic, successful partnerships in action:


Adidas chose KU as one of its premier university partners. Through a coveted partnership with Kansas Athletics, Adidas leveraged KU’s brand equity and community enthusiasm to drive product sales on campus. More broadly, the Adidas Leadership Scholars program and career placement initiatives have fostered innovation and rewarded KU excellence.


Adidas-branded sportswear for KU Athletics

Adidas’ areas of campus integration and support:

  • Kansas Athletics
  • KU Alumni Association
  • KU Career Center
  • KU Endowment 


Pepsi sought a strategic regional partner, and they found one in KU. Pepsi products have been promoted and distributed throughout campus since 2017. Pepsi has also raised their local community profile and contributed to KU development through a number of initiatives and endowments. Those include: the Pepsi Merit Scholarship, which benefits dependents of KU staff and faculty; employment opportunities for new alumni; and product donations to student and alumni events.

Pepsi logo


Pepsi’s areas of campus integration and support:

  • KU Dining
  • Kansas Athletics
  • KU Alumni Association
  • University Career Center
  • Kansas Unions
  • KU Medical Center

Get in touch

We’re always ready to begin a conversation. To learn more about partnership opportunities, contact Executive Director David Hayob at or 785-551-8076.